man's image to woman users
③Opportunity
- Necessary product(whoever, whenever)
- High value added; high-price industry
- New company is hard to market approach
- Expend exporting opportunity through technique
- Nowadays both man and woman are interested in appearance
- The more Mart's super chainisincreased, the mere DORCOmarket approach will be increased
- Renewal ofwoman's razor
razor blade (compatible product)
- Low system razormarket share
- Low distribution channel compared with competitor
Brand image is recognized 'disposable product‘
- Masculine image too strong for woman users
- Necessary product(whoever, whenever)
- Nowadays both man and woman are interested in appearance
- Renewal ofwoman's razor Shai, new 4 blade product will be release so
is reduced, but this countered by the fact that chemical producers gain revenues from a wide variety of sources, reducing their dependence on cosmetics manufacturers. The trends seem to indicate similar conditions for the future. Overall, supplier power with respect to the cosmetic marketis moderate.
Bargaining power of buyers
In generally, buyers can choose diverse product from various co
Training
Providing various & specialized education
To cultivate talented & Global worker
Not Passive and Oppressive
→ Self initiated and Continuous
Employee
education
Operating L&D center
Learning and Development center
Learning Point System(50 points in a year)
Register the course they want
Global
education
Global education system
Foundation-Professional-Management
Sup