Macro Environment
(Information & Analysis)
Demographic
Russia had a population of 142million in 2010. After the collapse of Soviet Union, population has been in a decreasing trend from 1993 to 2007. The population started to increase from 2009 and right now Russia has a population of 143million. Russian population is ranked 10th, and territory 1st in the world.
2) Company’s Basic Information
[1] CROWN
CROWN was founded as Young-il Dang confectionery in 1947 and Changed its name to CROWN Confectionery Co.,LTD in 1956. In 1968, the company established CROWN Confectionery Co.,LTD. Incorporated and took over Haitai company in 2005. CROWN's fundamental business motto is to consider 'food' as the origin of life. Current CEO of the company is Yoon You
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
(1) General Information
The Venetian Macau is a casino resort in Macau, China owned by the Las Vegas Sands hotel-casino chain. The Venetian is a 32-story, $1.8 billion anchor for the 7 resort hotels which are under construction on the Cotai Strip in Macau. The 10.5 million square foot Venetian Macau is modeled on its sister casino resort – the The Venetian in Las Vegas –and is the la
3. The contents of the Research
(1) Basic Information about Venezuela
Venezuela is located in northern part of South America continent, whose capital is Caracas. The population is 2,800,000. The language is Spanish. The industry is based on natural resources. Especially, oil and coffee are main resources. Also, Venezuela is famous for beauty, baseball. Currently, the president of Venezuel