(Cost Plus)
유형 자산 거래에 있어 소비자와 생산자의 매매 계약이 발생했을 경우, 금융기관이 구입금액을 소비자를 대신해 지불하고, 일정기간 동안 구입대금과 일정액의 수수료(가산액)를 할부로 회수하는 방식이다. 일종의 신용구매 방식으로, 이슬람 은행 자산의 70% 정도를 차지하고 있다.
3. Present condition of low cost air line market
-market share of low cost air line in the country route
In the beginning of their projet at 2005, the market share was only 0.1%. But they do aggressive marketing to the customer who is sensitive to the price. So now they occupy almost 45% in the country route.
4. Introduction of JIN-AIR
company overview
Route
-Company name: JIN AIR.
1. Dess, Davis, Hambrick and Porter
Porter’s conceptualisation implies that cost leadership and differentiation are viewed as opposite ends of a single continuum.
Two strategies are incompatible
There are only pure strategies.
2. Hall. Kim Linsu & Kim yooncheol, Reddy
Two strategies can be compatible
- Differentiation → high market share → lower production cost
월마트
Swatch?
CEO of Swatch, Nicolas Hayek
2 Seated car
Fuel efficient (Hybrid Electronic automobile)
Unique panels
In 1994, Swatch and Mercedes Benz allied together with introducing a new chain
Mercedes City Car
Modular system
Insisted Suppliers
Installed own modules
Used own employees
MCC could share the development cost with suppliers
Secured contacts with suppliers
the world and the number is expected to grow steadily in the near future. European LCCs have been growing at 6% annually since 2002 and the market share reached 35% in 2008. The situation in U.S is better – maintaining 26% growth rate since 2002. The demand for LCCs is also high in Asia. The demand has increased by 9% annually and now takes up more than 33% of the market share since 2008.