4 Requirements for Price Discrimination is existed
1. 판매자가 시장지배력을 가지고 있어야 함.
2. 서로 다른 고객 또는 시장의 구분이 쉬워야 한다.
3. 상이한 시장 사이의 상품의 재판매가 불가능 해야 한다.
4. 상이한 시장간의 수요에 대한 가격탄력성이 달라야 한다.
Prestige brand & Mass brand’s Prici
is WOMEN !!
According to the research , 20’s unmarried women pick cosmetics for boyfriend’s gift at the zero rank .
According to our questionnaires,
Almost 50% of men say they use the cosmetics that their girl friends or their female family member buy for them.
They provide a variety of products
with reasonable price
The image of hiqh quality and naturalism
They
is Brand for in Premium Market?
In the mass market, price and quality are the most important factors. However, in the luxury goods market, consumers are not as sensitive to price and do not feel much difference in quality among the luxury goods. This shows how highly standardized the luxury market is. Hence, in the luxury goods market, the biggest competition factor is the brand image. This c
is that sellers sell imitate products pretending they sell real products with lower price. So in this situation, customers that set much value on quality and real or not are increasing.
Forth, because of the economic depression many companies claim lower price marketing. A lot of on-line malls try to attract customers with distinctive marketing strategies.
MARKET ANALYSIS: 3C ANALYSIS
1.
for Korean people. From "Food service industry Management" written by Im Bung Young
While "u-dong" was the most favorable menu in 1990s, its market was getting saturated at the beginning of 2000s. Not surprisingly, "Sushi" was soon brought into the spotlight at the same time. Since that time, the Korean sushi market has still developed and it is believed that the market will be increasing.