for Korean people. From "Food service industry Management" written by Im Bung Young
While "u-dong" was the most favorable menu in 1990s, its market was getting saturated at the beginning of 2000s. Not surprisingly, "Sushi" was soon brought intothe spotlight at the same time. Since that time, the Korean sushi market has still developed and it is believed that the market will be increasing.
has recently introduced
Not to do product diversification
Some factors signal it is time to diversify
- When it can expand into industries whose products complement its present business
- When it has a powerful and well-known brand name that can be transferred tothe products of other businesses
It is not time for “Sushi 990” to diversify
- Diversification can lead it
and revamp of human resource is inevitably important and responsible for whether the company success or not. However, even though SK had acquired a lot ofcompanies like this, they have been continually succeeding until today and we think that SK hasits own special things for human resource development and all successful business has been related tothese. And in HRD, we were more interested in
of Pizza Hut. The reasons are that Mr. Pizza targeted women in their 20s or 30s and applied differentiated marketing strategy for them. For example, they developed their menu appropriately for women’s taste andthey also held several events for women. On the contrary, Pizza Hut targeted general people rather than choosing a certain segment and due to this, their marketing strategy has been focu
has curious about this point. Why they can’t match Korea and Korean liquors directly, whereas they can match France and Wine straightly?
Nowadays, Makgeolli, one ofthe Korean traditional alcoholic drinks, is getting popular in Japan because ofits own favor and healthfulness. From this trend, we thought that Korean traditional alcoholic drinks have enough possibility to popularize in the wor