Leisure
레져활동 동기의 해석은 심리학적일 수 밖에 없다. 레져행위는 참여자의 심리적 동기를 통해 적극적인 참여와 몰입이 가능하고 어떤 레져활동이건 인간의 성장과 잠재성에 대한 욕구에 따른 (누구에게나 동일한) 심리적 기능을 제공하기 때문이다. 앞으로 이어질 레져의 동기에 대한 분석은 Is
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
BENIKEA = Best Night in Korea
Korea’s first-ever mid-low priced tourist hotel brand.
The Ministry of Culture, Sports, and Tourism,
Korea Tourism Organization promoted BENIKEA
A larger influx of foreign leisure and business travelers.
Launching a domestic hotel chain to win some market share
Seoul’s 5-star properties charge high
Cheap but trashy motels
In general, to be ca
leisure and business travelers in recent months. This is exactly the situation the Seoul Metropolitan Government and the Ministry of Culture, Sports and Tourism were waiting for when they jointly launched a domestic hotel chain, “BENIKEA” to win some market share back from established foreign brands such as Inter-Contiental, Hilton, Hyatt and Novotel. Forigners have constantly griped about Se
Introduction
Person's character, behavior, and personality are individuals, each. but Curiously, each of the actions of other people also have a common denominator. Eventually it has a similar desire to form a similar attitude. Based on these facts, with interest from the position of consumers and businesses in the market in Present or the near future, the collective actions of consumers, in oth