Ⅰ.2.Rosenbluth International overview
Rosenbluth International is a travel agency founded in 1892 in Philadelphia, U.S.A., and according to the data in the year 2000, it was ranked the 3rd in the world traveling market with the sales of 6 billion dollars. In addition, in the year 1998's Fortune Magazine, it was selected as 29th of the 100 firms with most convenient working conditions.
Bes
There is endless and enormous amount of pressure constantly put on the firms. If you include even the smallest ones, you could say firms are always and restlessly under pressure and in order to respond to these pressures the firms must constantly think and change. But sometimes there are pressures that a firm cannot control and eventually has to endure. When this happens, in other words, when the
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
revolution)으로 규정하고 있다.
또한 레비(Levy)는 미국이 오늘날에 이르기까지 세 가지의 대혁명을 겪어왔다고 진단하고 있는데, 그 첫째, 혁명은 18세기 미국독립과 관련된 정치적 혁명이며, 둘째, 혁명은 20세기를 전후로 진행된 대량생산혁명이며, 셋째, 혁명은 1950년대 이후의 여가혁명이다. 특히 마지
Status report 1: Industry/Company review
Description of industry
Trends in the Smartphone market are constantly changing. This is the beginning of “Smart Life Revolution” which enables information gathering, personal tasking, building a social relationship, leisure activities just by using Smart-Phones. Nowadays, it is possible for us to search and share information, and deliver our me