low brand awareness
2. Consumers cannot buy their product in common supermarket
-> Limited channel distribution
3. Available a few online store, specialty stores sells Korean product
-> Selective channel distribution
Choose adequate vendor to supply their product
Conclude franchise agreements with franchisee
Use opinion leader
Use home shopping vendor
PPR advertising
study are undergraduate students.
3. Method of Research
To progress this research, the research team will mainly consult former theses about North Korea Collapse and historical examples of U.N. intervention. Press release such as articles and news will be the secondary material to use. Also, the research will definitely reflect academic advisor (Professor Chung Kyung-young)'s feedback.
(Information) 폐쇄형
(Closed) 공개형
(Open)
결과특성
(Result) 우수성
(Excellence) 다양성
(Variety)
연구형태
(Research) 더 깊게
(Deeply) 더 폭넓게
(Widely)
활용지성
(Use) 개인 지성
(Self intelligence) 집단 지성
(Collective intelligence)
통계 현상
(Statistic) 파레토 법칙
(Pareto's law) 롱테일 현상
(The long tail)
Current
Industrial Environment Analysis
Aggressive M&A
Intensive competition for
expanding market share
Efforts to increase export
Production of a World Car
Use of global marketing strategy
Current Trend
Indian Market Environment
Relaxation of international
trading laws
Booming market from newly
open economy
Resolving lack of
infrastructure is priority
Creating b