THE BODY SHOP’s Value
동 물 실 험 반 대
-사람과 동물, 함께 살아가는 모두를 위한 이념
커뮤니티 트레이드
-하나되는 세상을 향한 첫걸음
자아존중 캠페인
-자기 자신에 대한 자존심 세우기
인권보호 캠페인
-모두가 삶의 기본 권리를 누리는 그 날까지
환경보호 캠페인
-사람과 동물, 자연 모두가
lower extremity cast)
- short leg cast: 발의 뼈와 발목의 골절 시 사용한다. 발가락을 노출시켜 감각, 운동정도, 순환정도를 측정한다. 발목관절은 90도를 유지하고 뒤꿈치가 해부학적으로 정상위치가 되도록 한다.
- long leg cast: 무릎관절이나 대퇴하부의 심한 골절, 경골, 비골의 경미한 골절 시 사용한다.
SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality materials; and at the same time, it offers them at lower
lower price. So in this situation, customers that set much value on quality and real or not are increasing.
Forth, because of the economic depression many companies claim lower price marketing. A lot of on-line malls try to attract customers with distinctive marketing strategies.
MARKET ANALYSIS: 3C ANALYSIS
1. COMPETITORS
Customers have many alternatives when they buy some products. Th
lower than other airlines companies, their margin is high enough.
2. Customer analysis
The number of passengers using Southwest Airlines is the best on domestic line.
There is some information of it which is researched by RITA.
1) Southwest Airlines Co. 52,286,483
2) American Airlines Inc. 36,602,507
3) Delta Airlines Inc. 29