Ⅰ. Situation Analysis
1-1. Market Analysis
CSR is the business policy and it has pervaded all over the world. More than 90% companies have done CSR activities. In Korea, CSR is increasing rapidly (Graph 1). Compare the CSR costs in 1996 with 2010, it increased almost 7 times. And the consumers have preference to the company that does active CSR activity. So, CSR is not optional but essentia
guide’ for young people.
4. Communication concept
Communication concept of Korean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version of Korean Airline commercial, it is enough to excite consumers’ emotion. Although Japa
so it is more possible that the highly recognized services could be chosen. PayPal and Bill Me Later are representatives of those payment methods and this market situation can be an opportunity to eBay.
3. e-communication
Last, online communication is sort of new business growing rapidly. Tons of sources based on Internet are capable of being utilized, from photos or videos to social
Starbucks Corporations is a Seattle based coffee company, which buys roasts and sells coffee drinks. For last 30 years, The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history. It is said that Starbucks has strongly influenced on the people’s life style that it is not hard to see people walking on the street with a packaged coffee drink and spen
나는 스페인 남부의 Estepona라는 공동체에서 자랐다.내가 16살이었던 어느 날 아침,아버지는 내가 Mijas라는 18 마일의 거리의 멀리 떨어진 마을에 차를 통해 자신을 대려가는것을 허락했는데, 그 마을 주변의 창고에서 차를 서비스받는다는 조건하에서였다.운전을 이제 막 배웠음에도 차를 사용할수 있는