-Strong brand name
Tiffany is one of the leading brand names in fine jewelry market. It is one of the world's premier jewelry designers and retailers. The Tiffany brand is ranked 82nd in the top 100 global brands list published by Business Week in 2006. BusinessWeekInterbrand valued Tiffany brand at $3.819 million in 2006. Apart from Tiffany, the company owns trademark registrations
Principles
Perishability- u can’t keep it, store it, you can have movie with DVD, but you can’t have the experience, you can’t keep the experience. Price overcome issues of perishability
Intangibility (souvenirs) – we are not selling product which can be touched, but the feeling, experience - we buy souvenirs of experience-based entertainment, but we cannot take home the experienc
1. 주요내용
●이벤트와 조직을 위한 포괄적인 marketing 계획의 공식화와 수단
●넓은 marketing mix에 사용되는 개발 적합한 전략에는 product, place, price, promotions (communications) , people, packaging, and programming 이 포함된다.
●경영 marketing은 이벤트와 목적에 대해 보고하는 것이다
1. Introduction
Cause of Death
암 환자의 병기별 생존율
2. Various Sensors
Nano material
Cantilever
Nanowire
3. Basic Principle
4. Fabrication method
3 Key Points
APTMS is coupled to oxygen plasma-cleaned Si N.W.
Aldehyde groups are coupled to mAbs.
Unreacted free Aldehyde groups are blocked by
reaction with ethanolamine
‘Direct gaze’
Activates Social brain network
To many species - Aversive, Threat
To human - Foundation of Communication
“Violence”
+ Cute + Eye contact
1. Attract attention
2. Promote Brand
Plain model,
No catchy song
Same ‘message’
Emotion
Controversial, Yet Good!
Create good brand image
Actual market success