market이 빠르게 성장하고 있으나 이미 Jeep, Ford, GM등의 경쟁회사가 선점하고 있었다..
B. Reaction to market trends
How has MB reacted to the changing world for luxury automobiles?
급속도로 성장하고 있는 Sports utility segment에 진출하기 위하여 MB는 그들만의AAV프로젝트를 개발하기 시작하였다. 또한 주요 시장인 미국에
marketreaction in Europe 1. Product itself (need to be improved in some point ex)
2. Difficulty of predicting the potential customers
3. LG- Second brand image behind Samsung
(Opportunities) (Threats)
1. Fast growing market for premium product- Prada phone.
2. New trend for convergence technology – customers need for the products.
3. Product familiarity aroused by movie 007
4.Recove
만큼의
브랜드 인지도를 보이고 있음.
신상품 발매,인기 상품 재입고, 패밀리 세일 등으로 인해 전국 각지에서 많은 인파가 몰림.
Strength
트렌드의 중심지인 홍대에 위치함
Product quality and design
Fast reaction to market needs
Online based selling system
백팩(가방)으로 인한 높은 Brand Awareness
CONDITIONS
Considering both sides of the blade that first movers have, it will be important for companies to contemplate about conditions that should be met to achieve a success with first mover strategy. There are two conditions. One should know what customers want. One simple way to find out is to ask, “Does this new product have market value?” The idea of the product might have a pote
marketing budget in 2008 which was set on 10 billion KRW. On one side of the table sat Mr. Jinwoo Kim, the general manager of Nintendo DS division. Across the table sat Mr. Jungwoo Park, the general manager of Nintendo Wii division. Both sides had carefully prepared their “scripts” for the opening of the negotiation.
Nintendo’s History – Rise and Fall of the Company
Nintendo was