LG watch phone
(Strengths) (Weaknesses)
1. Strong brand power ofLGin Korea.
2. Well established distribution channel
3. New features of watch phone-
Differentiation with Samsung and others
4. Image of luxury and high –end for target customers
5. Good market reaction in Europe 1. Product itself (need to be improved in some point ex)
2. Difficulty of predicting the poten
The First Class, LG’.
However, LG Electronics Inc. has a difficult time now inthe mobile phone business by growth of smartphone market. The gap of market share between Samsung andLGis getting wider furthermore LGis chased by Pantech, No. 3mobile phone manufacturer.
Under the circumstance, LG carried out reorganization including merging of business units of feature phone & smartphoneto s
the loans and dividend tothe stockholders
financing flow(-)
steadily performance by operating activities operate flow(+)
In 2010, Current situation
To protect children from accidents , TheLG has recalled Drum washing machines.
The business sections of TV are competitive on equal type of business , Because oftheincrease inthe exchange rate.
Also, Both Smart phoneand f
of human
Functional extension
Self-expansion
The change of
businesses with using media
Changing conditions
Build social networks
inthe company network.
(Ex: Intranet, KT’s Social media team)
Around 170 Korean company
have Twitter account.
(Ex: Samsung, LG, KT, SKT and so on)
Most employees use smart phones.
CEOs are active inthe online community.
Attention to open-c
and data processor.
2. What is CSR?
Corporate social responsibility is a form ofintegrated into a CSR policy functions as a built-in, self-regulating mechanism whereby businesses monitors and ensures its active compliance with the spirit ofthe law, ethical standards, andinternational. The goal of CSR isto embrace responsibility for the company's actions and encourage a positive impa