The number of social enterprise has grown steadily in many countries, with the most rapid growth occurring during 1990s and 2000s. Specified objective of each firms are various, however, social enterprises are commonly aiming for maximizing improvements in human and environmental well-being, rather than maximizing profits for external shareholders. A social enterprise is value driven towards ethi
market-L’Oreal, Procter & Gamble Co and Shiseido-and two Korean cosmetic companies in China which can be the competitor with them- Laneige and Mamonde. After that, we will make some suggestion for Korean cosmetics companies to maximize their market share in Chinese cosmetics market, based on our analysis about Chinese cosmetic market. Thus, researching question of this paper is “what are the