1 .매체경영 이론과 실무의 도입
Paul Smuelson(1976)는 그의 저서의 서문에서 경영을 이렇게 정의하고 있다.
...대체 가능한 부족한 생산자원을 사용하거나 다양한 상품을 생산해서 다양한 사람이나 조직들 사이 현재나 미래의 소비자에게 유통시키는 과정을 어떻게 선택하는지를 밝히는 학문이다.(p3)
marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welfare of employee such as stock option,
promoting the project.
The project's progress is a how-to by touring a mock as investors set up investment and understand the market, without the risk of their investment strategy that meets the acquiring of the own niche.
2. Stocks?
1) The definition of stocks
Raise funds from the Corporation for the purpose of issuing the certificate. Co., Ltd. is a business by investing funds for s
investment in capital goods in order to recover the large-scale production system does not possess is not. Therefore, in the same industry, companies in the domestic market demand just for the huge investments in capital goods alone, because it is difficult venture targeting the global market demand for capital goods are invested.
The Second factor beyond mid-1990 while leveraging globalizatio
marketing strategies. First, Starbucks maximizes market penetration. So Starbucks is expanding with speedy pace. Second, it provides a relaxing, attractive social atmosphere. Third, it creates a great working environment. Because the company believes that the investment in staff is connected to customer satisfaction. Finally, Starbucks has strong ethical values and an ethical mission statement as