services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the mobile handset owner to request or demand a location service
A passive service is
ServiceHighlights
“Enjoy your morning coffee delivered directly by Starbucks”
Morning Coffee Delivery Service
For the orders made by 3:00 am the day before
Delivered by 6:00~8:00am (depending on district)
Ordering method: mobile app, website & in person
Payment method: Starbucks card
Delivered by a coffee truck
“Want something special for breakfast?”
Fresh
1.1.3. 공급측과 수요측의 니즈 충족을 위한 해결책 - Taste it
앞선 논의를 도표로 정리해보면 다음과 같다.
공급측(인디 음악가) 수요측(인디 음악 listener)
Needs 홍보 수단 다변화
Listener 확대를 통한 안정적인
관객 유치 및 공연 횟수 유지
공연을 통한 수익 창출 well-made
1. Overview
1.1 Current situation of LGE Mobile division
LG was one of the powerful mobile phone manufactures in the world. According to research agency, Gartner, in 2005 LG was the third largest mobile phone manufactures world widely. and there market share was the third so that better than Motorola. Especially their innovative design embedded mobile devices such as PRADA phone and Secret
Mobile centric Soundbuzz
(mobile music 70%, internet music 30%)
B2C model in music store market
Why iTunes just can succeed?
1. High compatibility with iPod, iPad, Mac PC
2. ‘Synergy’ Effect
High performance
in mp3 player and music store market
Serving not only mp3 files, but App store applications
Soundbuzz used B2B and B2C models
But the