ofexpressing politeness:
-United States : Positive/Negative Face
-Korea : Honorifics
-conveying subservience
-endangering dignity
-communicating inattentiveness or guilt by averting the eyes
-the most popular nonverbal behavior of politeness
Other honorific non-verbal practices
-Receiving with both hands
-Empty hand supporting the other hand
of the research were all controlled such as age, intimate level, period of seeing each other, assent of using FN from superior, and etc. Simulated interlocutors were all set as native speakers of English.
Situation A is for the observation honorifics in the relationship between professor and students. Under the setting of speaking with the professor, various questions were asked about address te
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
An annual event held to recognize excellence of a person or a group of people in a music field -Wikipedia
Winners are chosen based on strictly
objective evaluation standards
Winning a prestigious music award
confers a great honor upon a musician
Motivating people in a music field
☞ Leading to the development of music
Industry
Speech in music awards
Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more