(2) Strategies to settle newcultures
The first problem was that there was no existing market selling similar kind of coffee. The price gap between instant coffee and Starbucks’ espresso was big. To solve this, Starbucks targeted the 20’s who seemed to accept well and lead the high quality coffee culture. They were also suitable for target market who were less price sensitive. Also, by empha
Chapter 1 Introduction
Our group's presentation is about the Hofstede's Cultural Dimension Theory. As we covered from the class, there are 5 cultural dimension in his theory;
1. Power Distance
2. Uncertainty Avoidance
3. Individualism vs. Collectiveism
4. Masculinity vs. Femininity
5. Long-term Orientation
However, major concerns have been expressed that Hofstede theory is almost forty yea
I. Introduction
I understand cyber culture within the conceptual framework. As a wide social and cultural movement, I have outlined in this essay, that is closely linked to advanced information and communication technologies, their emergence and development and their cultural colonization.
cola : to produce bottled Frapuccino
-Alliance with Canadian bookstore, Chapters
#Introducing NewCulture
Situation in Korea before Starbucks
-Dabang(茶房)
-Instant Coffee
-Drip Coffee
No market !
There was a big price gap between former coffee and Starbucks’ coffee.
Thorough Training
To deliver Starbucks’ philosophy.
Mind-moving
Made people meet whole newculture.
new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad. Industry.
99% of Google’s revenue comes from Ad(AdWor