What is the black consumer ?
It refers to a consumer who tries intentionally to get some unfair benefits. It can be called the 'blacksumer', which is a new coinage from two words: 'black' is for immoral and 'consumer' for purchaser. When some facts of a specific event with unproven grounds are prevailed on the Internet or by the press, the related company will be damaged badly. So most of the
of website login procedures.
Identify legitimate websites
Implementing secure models of secure browsing
Browsers alerting users of fraudulent websites
Augmenting password logins
c. Legal Response
On January 26, 2004, the U.S. Federal Trade Commission filed the first lawsuit against a suspected phisher who was a Californian teenager who allegedly crea
Ⅳ Situation Analysis
1. Environmental Analysis
- Alcohol under pressure
In 2013, the WHO will report on progress of the implementation, which could lead to calls from Member States for a stricter Global Alcohol Strategy because implementation is considered to be too slow or inadequate. Likewise, it is getting much harder for alcohol industries to survive. This pressure is happening not only
of the market could have a serious effect on Coca Cola. This definitely needs to be viewed as a dominant threat. Another possible issue is the legal side of things. There are always issues with a company of such supreme wealth and popularity. Somebody is always trying to find fault with the best and take them down. Coca Cola has to be careful with lawsuits. Health minister could also be looked at
Leaders must be able to motivate employees to pursue the appropriate visions and objectives, and not just focus on reaching high ratings. MBC can incorporate the following theories to motivate its staff members:
a) According to the Goal-Setting Theory, when goal commitment is accompanied by goal acceptance, leaders can expect goal-directed efforts from the staff. Employees of MBC accept the vi