- Introduction
Why we choose “무한도전”?
Two Groups
We focused on the knowledge and experience gap between two groups
1. OBTeam Analysis
(1) Buying Soy sauce
Myung-soo said like this "More expensive, more delicious."
Relevant theory
1. The difference of values
2. Level of experience
3. Price inference
and over time. For example, some consumers believe to be healthy, keep one’s family safe is good. On the other hands, some consumers believe economical consumption has more value.
In this scene, we can find the different value of consumer. When they choose soy sauce, Myung-soo quarreled with Jae-seok over price. Myung-soo said like this "Buy a better thing for health and family regardless how
more well known than Alessi in Europe.
Other luxury items Prestigious and expensive luxury items market like luxury bags and accesory is growing fast.
2. Blurred identity
Launching a new brand targeting lower class weekening Alessi’s identity as a premium brand
3. Not centralized online stores
Online shops are expanding huge market to sell products. However, Online shops of Alessi
OB beer, successful western organization culture has been set up. In other words, the western culture means every employee deserves to air one’s opinion and one’s position of company doesn’t matter. Even, every employee is evaluated by their work performances. Furthermore, the division of each department is clear so OB doesn’t have to waste time to figure out what is done by which departm
of students who have food in college student cafeteria.
These days many restaurants outside of school have raised their menu price every year, even if the amount of college students’ allowance keeps the same level. So the number of students, usually junior and senior, who have food in college student cafeteria, is on the increase. In our team’s opinion, the reason is not a good taste of foo