to air one’s opinion and one’s position of company doesn’t matter. Even, every employee is evaluated by their work performances. Furthermore, the division of each department is clear so OB doesn’t have to waste time to figure out what is done by which department and responsibility of each department is recognizable which encourage each department to perform its business with the less mist
and whisky or the two drunk together as ‘poktanju’ lit. ‘bomb-liquour’ or a boilermaker. The South Korean version is a shot glass of whisky dropped into a glass ofbeerand then downed in one. The practice has become so widespread that TV commercials have been aired lately to warn people of the dangers of over-indulgence. A few years ago, the justice minister was fired for some ‘inappro
inbeer market. And also, We wanna study twenties' beer consumption pattern.
As a result of two experiment, we will notify our opinion to Hite beer company to persuade launching new beer brandfor twenties.
Preceding Reseach
Preceding Research Analysis.
According to the current data, an amount of imported beerisincreasing massively. Look at the right chart, this chart tells how much
For bargaining, we need to seek a partnership relationship also with retailers. And we should gain a over power by integrated in a strong corporate brand 'Hite' so that retailers cannot except our product.
Finally, as our product enter in, the competitive response will be various but probably, competitors will make similar beers or they will target and segment others.
Retailing is the main succ
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beerthatisfor only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beeris the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p