Analyzing of Environment
of industry>
Design for environment
Technique of design for considering environment
from production, circulation, disposal to product design
Korea - support of government 2000.8
Japan - operating duty of DFE 2001.4
EU - operating duty of DFE 2006.
Analyzing ofLGAof LGAppliance>
Maintainin
products, mobile tools and data processor.
2. What is CSR?
Corporate social responsibility is a form ofintegrated into a CSR policy functions as a built-in, self-regulating mechanism whereby businesses monitors and ensures its active compliance with the spirit ofthe law, ethical standards, and international. The goal of CSR is to embrace responsibility forthe company's actions and en
analyze the company’s current marketing strategies and to frame suggestions, LG Electronics and its 3D LED TV products were first researched. The focus was mainly on product features.
Also, environmental factors ofthe 3D LED TV market have been investigated. Environmental analysis is very important because ofthe high degree of uncertainty and dynamism ofinthe market for 3D LED TV. Distinct
in credibility and/or accessibility we now pick theLG Electronics' case as our subject for its data more opened and dependable. Specifically we are going to discuss their way of entering Chinese market, which shows more of marketing strategies of an enterprise.
II. Main Discussion
1. SWOT
LG Electronics is a pioneer in Korean electronic industry, whose products and technologies have co
the counterparts advertising their product without their brand-name.
If you read the advertisement of 'Hauzen', you can notice this strategy : 'Family Brand Marketing'.
2) TROM (Germanic word indicates 'Drum')
⇒ TROM's strategy is 'Separate-Branding'. Inthe case ofLG Electronics, they naming each kind ofproducts separately, for example, give different name to each models,