1) Origin ofNikon
◎ During World War, Japan was required to develop technology and was assisted by Germany. German companies trained the Japanese engineers.
◎ After the War, the engineers joined technical company Nippon Kokaku, which was found in 1913 by government(Later it changed Nikon)
◎ First they mimicked the German camera Contax and Leica, Later they develop their own model
Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
by smartphone and SNS. Customers of DSLR still laid more importance on the quality of picture. They were willing to give up the compatibility of smart phone and portability of compact camera only because of the higher quality and diversified functions (related to the advantage of exchangeable lens) of DSLR. The DSLR market was dominated by two major manufacturers who were Cannon and Nikon
of DSLR still laid more importance on the quality of picture. They were willing to give up the compatibility of smart phone and portability of compact camera only because of the higher quality and diversified functions (related to the advantage of exchangeable lens) of DSLR. The DSLR market was dominated by two major manufacturers who were Cannon and Nikon. Two companies took 74% of total DSLR ma
1. 품질 조건(terms of quality)
(1) 품질의 결정방법
3) 상표매매(Sale by Brand, Trade mark)
: 생산자의 상표(trade mark)나 상표명(brand name)이 널리 알려져 있는 경우
에는 그 상표나 상표명에 의해서 거래를 함
☞ Nikon, Coca Cola, Rolex 시계, Lancome 화장품, Channel 향수 등
4) 규격/등급매매(sales by type or