Company analysis
- 가격 거품을 모두 제거한 합리적인 가격 구조.
- 170만명의 커뮤니티 회원수
- 온라인 브랜드의 오프라인화
- 숍 브랜딩 시너지 효과
- 전 제품을 테스트할 수 있게 한 파격적인 고객 서비스
- 청결한 제품관리를 통한 최상의 노력
- 가격 경쟁력으로 소비자 만
of Asian Beauty Crator
Enjoyable Internet community with various contents
Beautynet Shopping Mall
Multi-website with integration ofonline & Off-line website
Menus are not organized
(lack of consistency)
2)Contents are not differentiated
Interface Designs looks too
complicated
PRICE
Offer product for 3,300 Won
Minimize the bubbles in price by reducing the cost of pack
Male
1) between 10s to 20s
2) 10s who have big problem with their skin. (pimple)
3) Innovator or Early-Adaptor
4) busy working businessmen who have lot of social meetings and presentations.
5) who are reluctant to go offline shop
-> 1. Online shop 2.offline shops for man
6) who have prestige that cosmetics are only for women.
7) who do not have their favored cosmetic brand,
02
Competitor Analysis
Competitors in 2010
As smart phone showed up,
each of competitors began to develop application
Innisfree
developed brand application MISSHA
also produced
Using application, people who don’t have much time
gained convenience
Brand Explanation
MISSHA’s thinking
Slogan
· We exist because we want to get result that every one has their most satisfaction with reasonable price
Management mind
· Quality is answer
· Win-Win strategy
Break
↓
Secure
↓
Distribution
↓
Down price