of Chilsung Cider in 1950
The First Entry in Chinese Beverage market in 2005
Developing functional products and premium lines to expand the mineral water , tea , coffee and high-end liquor market
The First Launching of Hot 6ix product in March , 2012 and leading booming sales of Energy drink in Korea
II. Situation Analysis _ Internal analysis
Current Goal & Objective
Current goal
In total, SPAO has seven stores throughout Korea. And on April 2010, the company has entered and positioned itself also inLotte.com online shopping mall.
c. SWOT Analysis
The strengths of SPAO include quick response (QR) system and collaboration with Korea’s top designers. Different from other fast fashion brands such as Mango and Zara which introduce new products on monthly or seasonal-bas
in profit division program
Lotte.com
B2C(Business to customer)
① "Expert"system
- To provide ferther info to their customer
To communicate mutually with their
customer and expert as well
② Wish List
-To figure-out customers purchasing patterns
-To give the guide line related to customer’s
preferences and characteristics of product
③ various paying system
of Lego, we suggest a sample handout event at fast food chains to give people trial, create buzz and give good impression while minimizing the cost.
For distribution, Oxford Toy already has good domestic channels. However, it needs a company online shopping mall to provide better accessibility for their collector-level toy items and individual bricks.
Finally, Oxford need to maintain growth t