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분야
pptMain Subject
＊Environment Analysis
＊Contents
＊Strategy analysis
＊SWOT analysis
＊STP analysis
＊e-CRM
Conclusion
Name : Lotte.com
Establishment : 2000.1.6
CEO : Kang hyen-gu
Investment Company : Lotte Shopping,
Lotte Hotel, Daehog Project,
Lotte Confectionery
Capital : 19.8 billion won
The First internet shopping mall
Contents
Reasonable Market – Categorized by life style,
Different specialized mall
Expert Market – Experts recommend substantial goods
Enjoyable Market – Customer participation chance has been raised
through Wish List
Thrifty Market - Strengthening of point system,
providing various pay methods
Convenience Market – United delivery system
Reliable Market- Order for non-member, various services for member
Environment Analysis
External
Environment
Internal
Environment
Consumer
Analysis
Social, cultural
change
● Change of market
environment
● Change of
technology
Vision of lotte.com
● Recognition
● Construction of
Infrastructure
● Increase in Internet using rate
● Increase in
E-business experience
● Increase in
the amount of Consumption
