andis personally relevant
Values
Beliefs about what is right, important, or good
Consumers motivated to attend toand process information
when they find it relevant
Goals
Outcomes that we would like to achieve
You might have goals for saving money, enrolling in a class
you want to take, or taking someone special to dinner
An internal state of tension caused
to collect information on people’s physical and brain reactions. Theinformation isthen used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuations inthe electrical activity directly below the scalp, which occurs as a result of neura
and marketing analysis.
1) Product analysis
First, in product analysis, we will focus on Kakaotalk‘s low involved aspects. Kakaotalk is low involvement product in this summary. It has High possibility to switch brands and no significant risks. Low involvement hierarchy is belief-behavior-evaluation. We applied thistheory to messenger apps. We divided the functions of messenger apps into hed
Crowd funding is a collective cooperation by people who network and pool their money and other resources together, usually via theinternet, to support efforts initiated by other people ororganizations. This new way of funding inthe current information society is closely related tothe concept of ‘Network Society’. It describes several different phenomena related tothe social, political, e
of consistency)
2)Contents are not differentiated
Interface Designs looks too
complicated
PRICE
Offer product for 3,300 Won
Minimize the bubbles in price by reducing the cost of packing, advertising, distribution.
Offer relatively low price
PRODUCT
Apply the trend of cosmetics through ideas from members as a prosumer
Maximize the quality from consistent devel