and due to this, their marketing strategy has been focusing on basic elements like price or quick delivery service. Andthese cannot be competent factors to the company for the long run. In addition, although Pizza Hut developed menus for Koreans’ taste at first, their pizzas are getting boring and featureless. However, Mr. Pizza’s advertisements show newmenus all the time. With these proble
pizza using
Chinese material.
Imsil Cheese Pizza has developed new products with unparalleled quality and taste.
They always use 100% domestic produced cheese and rice dough. Also their pizza is made from
the best fresh material and clearness material. Product differentiation like this can create an image
of healthy pizza.
However, Consumers are confused that which Imsil Chee
of food. Some people call it ‘New Wave Food’ to emphasize the fact that it’s a new trend and others call it ‘Multi Culture Food’ considering its distinctive feature.
Fusion Cuisines, though its general meaning is food with mixed ingredients and recipes, can also be understood as the cuisines developed in California, USA. This is because fusion cuisine recipes first came on themenu i
Introduction
1. Pizza Industry Overview
1) History ofThePizza Industry
In 1830, the first pizzeria opened in Naples, Italy, and it’s still in business today. In the early 1900s, thanks to the large population of Italian immigrants, pizzerias enter to cities ofthe U.S such as New York and Chicago most notably. 1945-1960, pizzerias began opening all over the country ofthe U.S. In the late
Visit neglected classes of people andoffer them thepizza
volunteer for the community regularly
Love Trailer : movable restaurants
- Korea Pizza Hut Scholarship
In 1993, Established a branch in ‘Seoul Nong School’
product
1)Main: Pizza
A total of 19 kinds
2)Sub:
① Salad bar – seasonal changing salad bar
② Set menu – sma