I. Inquiry
Nakashima Trading Co., Ltd.
Tokyo, Japan
November 5, 2005
R. G. Electronic Co., Ltd.
Seoul, Korea
Dear James Park:
SUNWOO electric corporation has informed us that you are manufacturers of LCD monitor. We would like you to send us details of your various ranges, including sizes, and prices, and also samples of the different product.
We are large dealers in LCD mon
Status report 1: Industry/Company review
Description of industry
Trends in the Smartphone market are constantly changing. This is the beginning of “Smart Life Revolution” which enables information gathering, personal tasking, building a social relationship, leisure activities just by using Smart-Phones. Nowadays, it is possible for us to search and share information, and deliver our me
us on this basis, we should be pleased to give you further details of business.
Regarding our credit standing, we wish to refer you to Korea Exchange Bank, Seoul, and the Korean Consulate in Florida. We will supply you, upon request, with and other information that you may require.
We look forward to your favorable reply by return.
yours very truly,
Jin Hee Jang
Int. Marketing Manager
“What you want” is essential
Clear objectives are key
Cross functional team is a necessity
A good contract requires a lot of data
Create a Shared Vision
Include Effective Performance Measures
Use Performance Incentives and Penalties
Establish Clear Communication Mechanisms
Develop a Clear Contingency Plan and Exit Strategy
Manage People Issues
Terms of the Agreement
Minimum S
Ⅱ. The main
1. Segment Marketing
1.1 Define
Segment Marketing analyze the customer's data based on database and segment customer's information, diversify product or service matching customer's propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that