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분야
hwp1. Motivation
2. Introduction of SKT
3. What is CRM ?
Ⅱ. The main
1. Segment Marketing
1.1 Define
1.2 Background
1.3 Beginning Segment Marketing
1.4 Developing Segment Marketing
2. customer scoring system
2.1. Definition
2.2. Methodology for scoring system of SK telecom
2.3 EFFECT
3. Campaign Management System
3.1. Personalized Offering - Campaign Management System
3.2. Motive of Campaign
3.3. Hardship of campaign promote
3.4. What is Campaign Management?
3.5. Feature of Campaign Management
3.6. Process of Campaign Management
3.7. Process Change and result of Campaign Management
3.8. An outcome of Campaign Management
Ⅲ. conclusion
1.1. Future of Campaign Management
1.2. SKT World Map - Global Vision
1. Segment Marketing
1.1 Define
Segment Marketing analyze the customer's data based on database and segment customer's information, diversify product or service matching customer's propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that relatively does not happen often change when once you select a brand and late 20's-30's market is already close to saturation. So the weakness of early 20's market in the future to maintain market-direction has been pointed out as a very dangerous problem. To solve these problems, SK Telecom designate 'Twenties 011 TTL' to attract the 20's customer. so SK Telecom began to increase rapidly young customer and target customer base has become implementation of customer segmentation.
