in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small and medium sized enterprises (SME), many individuals customers do not have accurate information about what the company specializes in. From the research surveys about FedEx Korea by Stacy Han, publics generally believe that FedEx has higher quality than other delivery c
in which each economic actor uses Internet in business. Among 9 models of Internet adaptation types, business-to-business (B2B) and business-to-consumer (B2C) are mainly concerned as electronic commerce.
Currently at least 80 per cent of total e-commerce activity is conducted in form of B2B. Most firms that are classified into B2B have universal business system. A recent Goldman Sachs report
office workers : Needs enough time to work → Open at 8:00am and close at 12:00am.
Geographical segmentation
- Students and office workers → Wants place with convenient transportation.
- For the convenience → Select location in main cities (Sin-chon, Gang-nam).
Demographics segmentation
- Target : 20’s~40’s (University students, Office workers or Others who need place to study co
Office workers : 50 person
Production Workers : 40 person
etc : 2 person
Total : 92 person
Efforts to become Global brand
Developed the world's first cutting glass watch with a surface that has
been carved in diamond shape.
Developed the 3.89mm ultra slim watch.
Developed a pocket watch type manual movement prototype in 2008.
Since 1997, participated in the Swiss Basel
Office. In these days, according to business world, an industry for ‘breakfast’ has developed from 100 billion won in 2000 to a trillion, which has multiplied ten times. By the influence of westernization in life, many people eat bread and coffee for their breakfast or nothing. A market for breakfast targets those who do not have breakfast, especially busy office workers or students. This ma