[Target Audience and Comm. Objective]
Channel: Online shopping mall
Target Audience: Women in 20s~early 30s who are SNS users
(5,082,069 * 89% = 4,523,041)
Pull strategy
Persona
Gender: women
Age: 20~34
Lifestyle
Heavily using SNS,
Enjoying sharing experience
Open to various kinds of beauty
Shopping online at least once a week
Communication Objecti
communication possible. In this service, general users can easily modify and compliment the served information.
It means, the environment that everyone can use served data and create various service is provided, and the lots of systems which promote users participation are based. For example, Wikipedia, Amazon, ebay, and intellectual knowledge search service at never let us to share our knowledg
is advertisements that are aired on television media. TV advertisements started with the development and spread of television. Since television has a broad network system and can convey message using both the visual and auditory factors, TV advertisements are very persuasive and has abundant expressiveness. Moreover, TV advertisements are recognized as the most powerful advertisement method.
Communication so concerned with being inoffensive that mean-ing and simplicity are lost or free expression is hampered.
(PC는 귀에 거슬리지 않는 것과 지나치게 관계가 있어서 의미와 단순성이 상실되거나 자유로운 표현에 방해가 된다.)
Certain words do stereotype, intimidate, and insult.
(특정 단어는 상대방을 정형화시키고, 위협
Twitter, Youtube, widget)
What they do?
1. Making new communication strategies, developing policies and plan.
- To help all of US air force communication
2. Train more than 300 thousands of air forces all around the world
to be a communicator.
3. Developing web 2.0 application to help communicate with publics.
4. To provide transparency & right information to target audiences.