Media.
Online media will pick up your press release and run it in their publications with little or no modification.
Journalists will use your press release as a springboard for a larger feature story.
Not everything is news.
Your excitement about something does not necessarily mean that you have a newsworthy story.
Think about your audience. Will someone else find your story i
with using media
Changing conditions
Build social networks
in the company network.
(Ex: Intranet, KT’s Social media team)
Around 170 Korean company
have Twitter account.
(Ex: Samsung, LG, KT, SKT and so on)
Most employees use smart phones.
CEOs are active in the online community.
Attention to open-content market.
(Samsung, SKT, KT expanding business to the AppStore)
Display ads
주요 특징
-웹사이트 곳곳에 광고 배치
-풍부한 그래픽
-노출당 가격을 매김
-광고자리가 중요하지만 광고자들의 인식이 부족
장점(Pros)
-애니메이션으로 풍부한 그래픽 제공
-좋은 광고 자리를 선택가능
단점(Cons)
-관심 없는 광고는 무시된다
-노출당 가격을 매기기 때문에 사람들이
won
Media importance
internet>TV and CATV>ooH , theatre, promotion>radio>prints
patterns of consumers and try to approach to various contact point.
And we maintain GRP in previous level and increase frequencies that centered.
Radio is executed in rush-hour like as subway use situation.
Budgets that decrease in established media are used to launch promotions and BTLs
use internet of Chinese is IM 91.3%, Online Music 91%, Online Movie/ Video 82.9%, Search 73.4%, Online Games 68.2%, News 63.4%, Email 58.0%. (TRENDSPOTTING, 2008)3
6. Internet regulation in China
Sexually Explicit Content Filtering
A preliminary round of testing examined 795 distinct URLs containing sexually explicit images.
These URLs had been used as the basis for a portion of Benjamin