public communication)-공중 스피치
화자는 한 명이지만, 청자는 다수인 상황에서 일어나는 커뮤니케이션을 말하며, '공중 스피치(public speech)' 혹은 '공중연설'이라고도 불린다.
공중 스피치는 아리스토텔레스의 '수사학'에서 비롯되어 '논거 발견술', '논거 배열술', '표현술', '기억술', '연기술' 다섯가지
Key Principles
PR requires ethical decisions.
PR have an obligation to act ethically.
PR have an obligation to help their employer act ethically.
Societal, sector, organizational,and personal standards help resolve ethical dilemmas.
한국 PR 협회윤리강령은 모든 PR 실무자들에 대한 윤리적 행위에 대한 가이드라인을 제공한다.
Ethical Influences on Public
public.
"정신문제 관련 고위험군의 비율을 전체 근로자의 3.6%,
환자를 0.4%, 이들의 생산성 저하를 30~50%로 산정해
직무 스트레스와 관련 직 · 간접 손실비용을 추산해보니
연간 13조1623억원에 달했다"
(Woo Jong Min, psychiatry prof. in Baek hospital, Injae University)
Research for minor enterprises
(lower than 300 labors)
organization: In this essay, it means 'employee group'. This is consist of policy planning division, management support division, Asia 1 tean, Asia 2 division, Africa division, middle east of Asia and central-south America division, climate change response division, private - public cooperative planning division, competency development division, humanitarian assistance division, international dev
organizations employ a large number of individuals who work within a set of journalistic professional norms, even though not all employed by those organizations were trained as journalist. Professional norms affect the prevalence of organizational conflict in a number of ways.
We found an organizational culture dominated by business norms, populated by newsworkers who appeared to follow professi