The second largest national capital following Jews.
56% increase in last year, reaching up to $ 390 billion (which is 15 times larger than Koreannational budget)
Population of overseas Chinese: around 60 million
50 % of FDI inflow into China
Network chains of Chinese economic regions without any economic restriction from the government.
Foreign Direct Investments (FDIs) are the esse
Korean domestic market, Hollys Coffee decided to go abroad and opened stores in Malaysia and Los Angeles in US in 2007.
A few months ago, in December 2009, Hollys Coffee launched the third international store in Peru, one of the coffee bean-producing nations. Hollys Coffee announced it would achieve two goals in Peru; operating eight stores and sales up to 7 billion Korean won within a year. In
Korean market. They note that Korean customers tend to prefer foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in Spain
1976~1984 Spreading the ZARA store in the main cuties of Spain
1985 Overseas expansion
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
national matches
(1) World baseball class semi-final - the 1st World Baseball Classic in 2006, koreannational baseball team went to semi-final. Our national team gave fun and hope to korean people by defeat America and Japan.
(2) Champion on the beijing olympic. - The beijing olympic in 2008 was the most meaningful competitions in korean baseball history. Our national baseball team made the be