decisions. It is the foundation of our Manifesto.
: To refresh the world in body, mind and spirit.
: To inspire moments of optimism through our brands and our actions.
: To create value and make a difference everywhere we engage.
▪ Coca-Cola Vision
Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainab
first attempt at cooperating among district:led to the development of a long-term alliance of emerging neighborhood leaders in the Extremo Sul.
People started to think broadly about the potential of the district as a whole and about how neighborhood groups could work together.
Learning basic democratic practices such as how to hold a meeting.
Participants also learned the necessity o
Summary
1. 소비자 의사결정은 소비자 행동의 중요한 부분이지만 우리가 제품을 평가하고 선택하는 방법은 의사결정과 관련한 새로움이나 위험의 정도에 따라 크게 다르다.
2. 결정은 하나의 제품을 선택하는 데 일련의 단계로 구성된다.
3. 의사결정이 항상 이성적이지는 않다.
4. 온라인 원천에 대
different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.