워커 디지털의 역경매(Reverse auction) 특허는 제이 워커 개인 명의로 출원하였다. 예전에는 상품이나 서비스의 가격 결정은 1차 공급자인 제조 회사나 2차-3차 공급자인 도․소매상이었지만 역경매 특허는 이를 근본적으로 바꾼 혁신적인 모델이다. 제이 워커의 발명 기업가적 특성이 발휘된 전형적인
Ⅱ. 프라이스라인 마케팅의 성공 요인 분석
1. “Name-your-own-price system”의 분석
1) Reverse auction
(Buyer Driven Commerce System)
역경매 (Reverse auction)라는 프라이스라인의 핵심 시스템을 알아보도록 하자. 지금까지 가격형성의 우선권은 공급업체에 있었다. 공급업체가 가격을 올리고 싶으면 올
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1. Introduction - L'Oreal
1.1. History
In 1907, Eugène Schueller, a young French chemist, developed an innovative hair-color formula. He called his improved hair dye Auréole. With that, the history of L’Oréal began. Eugène Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers.
In 1909, Schueller registered his co
2. GOOGLE
GOOGLE : SWOT
1. Open source products and services
2. Access to the widest group of internet
users
3. Strong patents portfolio
1. Relies on one source of income
2. Patent litigations
1. Growing number of mobile internet
users
2. Google fiber cables
1. Competition from Microsoft
2. EU antitrust laws
3. COMCAST
COMCAST : SWOT
1. Economies of scale
2. N