related with model, humor and music. For an example not only beer but domestic markets of all alcohol industries all use famous celebrities as models in advertisement. These advertisements combine with elements such as music and humor. Most of soju advertisement use popular female models to arouse perception of the product. Also these advertisements come along with music and flashy performance.
1. Market situation-Analysis on Domestic Violence
1) couple violence occurrences
According to survey that carried out 2010, couple violence rate of married couple age between 19 and 65 appears 53.8%. More specifically, physical assault rate is 16.7%, emotional violence rate is 42.8%, financial violence rate is 10.1% and sexual abuse rate is 10.4%. Couple violence rate during whole life afte
Product Placement
(Embedded Marketing)
form of advertisement where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs.
PPL is relavant to Figure & Ground
When viewer see some program he/she can find that program is ground and advertisment is figure
Increasing Brand Image
C
of local cable TV stations which utilizing the process of broadcasting and advertising activities. Finally we will suggest the result of survey for customers’ perception for the five home-shopping companies.
Suppliers
There are two routes for suppliers to sell their products to home-shopping companies. One is indirect procurement and the other is direct procurement if we see the two route
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be