Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
with KIA Motors business objectives and future goals.
In order to identify an entry strategy for KIA Motors, the group has analyzed the country selection through focusing on theories and viewpoints that have been learned throughout the course, eliminating any other analysis and aspects that might occur when conducting foreign direct investments. We have come to a conclusion that a Greenfield
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
Social – Psychological Approach
Cause of imperialism : Atavistic nature in man
Aggression is the nature of man.
The pointof aggression is aggression itself.
The driveof aggression and dominance : Survival
A political unit which does not only annex states, peoples, regions but also “influences” states, peoples, regions and other political units for various pu
of chosen strategies setting up control systems that drive through the chosen strategies. For example, if a company wishes to pursue a low cost strategy then traditional budgetary control may help implementation. However, few companies compete on price alone so additional performance measures may be non-financial, such as delivery or queuing time.
In some businesses, strategy is seen as