Strategy
1. SLR unsuccessful in ST but strategically important in LT
2. Encouraging prompt identification of consumer trend
and rapid launching of a consumer-satisfying product
3. Broke barriers between departments and encouraged
cross-functional communication
More aggressive approach to the SLR market would appeal to professionals in the industry, showing its commitment to the exis
EXECUTIVE SUMMARY
The appearance of the new product in the banana flavor milk market is the hot issue of the field. Turning the idea of banana milk = yellow into banana milk = white, it seemed to success catching the people's attention. They named their product, and it imply its competitors have artificial color in contrast with it.
product strategy and product range? Do you agree with the matrix approach described in Figure B of the case?
- IKEA의 신제품개발과정은 제품구성에 우선순위를 정하는 제품전략위원회에 의해 조사된다. 우선순위는 소비자 동향에 기초를 두고 이가 정해지면 제품개발자는 회사의 ‘MATRIX'를 이용하여 제품의 목표 소매가격을 설
strategies such as promotion. However, debeaking has been the major means of combating cannibalism for nearly 50 years; it is predicted very hard for ODI to penetrate the market without original marketing program. For analyzing this case and suggesting better marketing program, the mix of 4P (Price, Product, Place, Promotion) and 3C (Company, Customer, Competitors) is going to be applied.
II.
productivity
Save money
Measuring defects in following areas of The Hotel
Guest Recognition
Unresolved Difficulties
Housekeeping
Reservation/Communication
Front Desk
Public Area
Catering/Banquet
Food & Beverage
Security
Accounting
Customer and Market Focus Strategy with Action Plans
(고객과 시장에 중심을 둔 전략