brand.
-The condition of market in Thailand
In Thailand, the cosmetic shows 10~15% growth per year. This is a product that contributes greatly to the exporting business. Thailand brands and foreign license brands count for approximately 80% and remains are dependent on imports. In the case of cosmetic distribution in Thailand, direct sale takes 55%, and other way to sell them in cosmetic sec
brand slogan is ‘connecting people’. It foresees itself as the link between people. It considers ‘human’ first and competes in aspects such as convenient UI and simple design. Moreover, its mobile phone is appropriately priced to all types of customers worldwide. It aims to be the first in market share in both of developed and developing countries.
By releasing various products for appr
copy paper copier paper jams and
reduce wear and tear, etc.
Paper will not differ greatly from the
quality of the product, but some use
the term the price is not expensive
compared to belong to a low
involvement product
In the case of copy paper
purchased instead of the parents if
students had a lot of workers and
the purchase price, there were 30.
of Resources
Resource of Amazon is an intangible asset such as employee, knowledge, and brand name. Amazon gains employees from established businesses in the middle of acquisition process, and transfer to Amazon employees, relocating as working forces of Amazon. These new workforces enable to Amazon to achieve learning effects in many ways and gain synergy. Also, acquisition with small companies
of key components
∘An excessive insourcing
∘An increase ofpurchasing power
∘A growth in internet diffusion
∘A fast growth of Asian market
∘A fast-growing competitors
∘Deepening price competition
∘A growth of buyer power
Broad product family causes profitability deterioration.
: occurring interdepartment conflict o