2. NC Soft
1) History
NC Soft is an online computer game company that founded in March 1997 by T.J. Kim, a business software developer and author of the Korean word processor Hangul. In September 1998, NC Soft launched its first and most popular game, Lineage. Lineage was the first MMORPG to exceed the record of 100,000 concurrent users for the first time in Korea. The success of this game help
revenue, in preparation for unexpected circumstances or changes in environment, such as economic slowdown. In regards to these problems, we have come up with two main strategies – growth and diversification.
A. Growth Strategies (Hub Airport)
For the discussion of our case, we confine the meaning of hub airports to the ‘hourglass hub airport’ – an airport which links two locat
centralized warehouse
Electronic transformation
High similarity
Almost same business model (SPA)
Same market
Similar resources
Difference of Business model(H&M)
In House System
Total fashion shopping
More aggressive expansion
S
High brand recognition
Cost leadership
Trend leadership
Fast distribution
W
Too centralized.
Limits of the organizational
structure.
revenue proportion of overseas sales over 29% until 2015. To realize this goal, a precise analysis of current market condition is essential to create a suitable strategy for its expansion.
In this report we analyze AMOREPACIFIC and give a brief company overview. After that, we suggest the background which motivated it to expand abroad and show the challenges to global market. Also, our case stu
revenue in year 2006 was $122 million and has about 1300 employees worldwide. They hold 58 international patents and their productionline places in both Korea and China.
After HJC expansion in North America, they surpass Japanese helmets and become the #1 helmet within 6 years. Nowadays, HJC has 40% of US market share which means 4 out of 10 motorcycle people use HJC helmet. Successes in Nort