1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea'snational image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop starssuch as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramassuch as Winter Sonata and Autumn in My Heart,
Image of the universal family
-Living with family in the kinship of couples, parents, children, brother, and contact is made by the community or members
-Groups to share special feelings with other groups that are separated
-Family transcend time and space exist on the fundamental group and universal social institution
A Disco King
1977 Drama Film
Broadway Musical
Soundtrack
Director: John Badham
1939 – Present
M.A., Yale School of DramaSeveral years of TV production Film industry
Saturday Night Fever (1977); Dracula (1979)
Protagonist: John Travolta
1954 – Present
Known from 1970s (Saturday Night Fever 1977)
Nominated for the Best Actor of Academy Awards
Awarded Gol
s competitive advantages could be less competitive than other products in smart phone market.
Considering the current disadvantageous market environment, Sonyericsson announced the official cessation of launching Xperia PLAY in Korea on 24th April.
2. Low Awareness in Korean Market
In a current Smart Phone market in Korea, the brand power of Sonyericsson is much lower than other main Andr
s
- Positioning : Recognize SM entertainment as 1st entertainment group in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly), Concert(revised partly), TV program
- Price : Free(event) to expensive(Broad)
- Promotion : Simply selling CD, concert ticket by advertising(irregular), event
- Place : First Korea to 4 nations -> Expand to all Asian natio