users’ identites and gather to share their ideas, Cyworld became the most well-known internet distributor. Here, we would like to study about Cyworld’s strategies for the future according to current market issues.
In 2002, there was an internet community leader, Freechal. It was so popular until they changed their free service to be charged. Users of Freechal disappointed and they started to
and reflects various needs immediately. Facebook has concentrated on providing credible information as well as a large number of information. Users prefer credible information source when the quantity of information increases.
Furthermore, Facebook provides easy and comfortable service that expands age range of users. Its service is based on dialogical communication. On the other hand, existin
4. Case analysis - social service voucher system
a. Definition
Social service voucher system(SSVS) is the system that is provide high quality- various service for the elder, the disabled, pregnant women and child. Since 2007, Korea have practiced for about two years.
b. Operationproject
the number of users
budget
(the national treasury)
elderly care service
7731
287(100)
disabled assis
KT is 2nd largest mobile service provider in Korea and mother company of KTH.
If we take advantage of KT’s market share we can pull lots of users to Paran.com
Installing Paran application in initial menu of Smart Phones is a simple and effective way to promote Paran.
For example, Optimus Q installed Naver search bar as an initial setting, like this KT can install Paran ap
and efficiently promote the products.
Secondly, Use 'one-stop purchase' strategy during the program. One of the strengths of TiVo system is that users can interact with it. Users can communicate with TiVo with fast-forward, pause, thumbs-up functions, etc, and TiVo provides service to users' preference. Advertisers can take advantage of this aspect. For example, advertisers can use 'one-stop pu