1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
sized cars resulting in higher market share, and Korean won depreciation against US dollar resulting in stronger price advantage. However, when the recession is over, we expect that higher brand image through high technology and innovation is the only core competency that can be sustained.
To be a successful market leader, we suggest Hyundai should implement two different strategies in strong
sized guest house like Zen Backpackers, in order to keep the management method from being taken by competitors in the same industry. However, the only thing he mentioned was only 30% of the total profit becomes net income.
4) Reservation System
Travelers can make a reservation directly through its own website and well-known accommodation searching websites made by foreign intermediari
Specific Goal and Method
1) To arrange meetings every Tuesday and Wednesday before the class
2) To manage our own online community on Cyworld; it makes the members connected with each other
3) To interview people from our main property, Zen Backpackers and also its competitors in Busan
4) To conduct individual assignment by certain deadlines each time
5) To gather required information using
2. Strategies and Critical Success Factors in the Industry
1) There was no specific business-level strategies
When Pepsi declared bankruptcy(in 1932, during the Great Depression), they lowered the price of its 12-oz bottle to 5 cents – the same price that Coke charged for a 6.5-oz bottle. Pepsi sometimes lowered their price temporarily, but we can’t deem it as a ‘Cost Leadership Stra