1. Smart Bedroom_ smart wall
Smart Wall
What :
Customized room environment
Visual, audio settings
Interaction with the user
What :
Customized room environment
Visual, audio settings
Interaction with the user
2. Smart Kitchen_ refrigerator
RFID technology
● Definition :
a technology to electronically record the presence of an object using radio signals
● Application :
smart phone to
spread rapidly
*The establishing foundation.(communications network and payment system)
*High quality mobilephones are being released and Firms are being responsive to consumer demand.
1. Government has to support environment for service based smart phone
▶ Standardization and multi platform system to support diverse OS and improvement accessibility
▶ Loose
Project Subject
Analyze Apple and Samsung's smart phone market environment, and find out financial results through a comparative analysis of current marketing strategies. So then through this things, Let's will establish marketing strategy to share future South Korea's successful smartphone market.
Samsung’s Marketing Strategy
The chaser strategy transition. Image rather than function
environment of service.
And Ministry select expansion of library and conduct consulting expert this year to build green library including regional characteristics.
Ministry official said "We support not only simple establishing facilities of library but also focusing public library as cultural space"
It is welcome that Library is more created 900 than a past and but there will be many problem
Smart phone and other popular brand in demand
2. Similar product launching- Samsung
3. The rapidly growth of brand of Chinese and Indian automobile.
4. Increasing of environment regulation standard.
Futuristic
1. Market objectives
Gain 5% of the market share by October 2010
2. Promotional objective
Increase in brand awareness
15% increase in sales by October 2010.