1. introduction
A. objective
In December, 2011, LG mobile released PRADA 3.0. PRADA 3.0 is third version of PRADA phone which was successful for PRADA 1.0. LG mobile launched PRADA 3.0 with PRADA(high fashion brand), investing huge capital. Taking this opportunity, they try to convert their unfavorable position in smart phone market. However, consequently, it seems to be failed. In this proje
objective defined as “Revival of Cyworld”, we began our research. We first conducted secondary research to find about current SNS market situation and to set the basic guideline for our primary research. Next we conducted four different types of primary researches, including Schema, laddering interview, project technique (story-telling), and focused group interview. The main purpose of these
mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of us
▶Market Situation
Smartphone market is booming nowadays. As the graph shows, the market is expected to grow more in the future. It is expected that almost half of the customers will use smart phones by next year. The important aspect that we need to consider is a generation of mobile communication. Most smart phones were based on 3G service but now, it is shifting to 4G service. So it is
Smart-Phones. Nowadays, it is possible for us to search and share information, and deliver our message to others as long as we have Smartphones. Smartphone technology is improving and upgrading as every new model is introduced to the market, creating a competitive environment for mobile companies. And Smartphone customers expect faster connection when using their devices. Most Smartphones run wit