1.For the old, Intensify current high quality image.
Emphasizing no hangover image demonstrated by Japanese doctors , be the “Business Liquor with little harm in health “
Not so big success of Soju in western market unlike Japan
not enough identification of Korea to reach Americans’ recognition
Identity of Soju is equivalent of identity of Korea ( cultural product )
Posi
In annual report, we can see there is a population difference between two companies. So we can guess employ’s population affects EBIT or Net Income. Pepsi’s employees are larger than Coca’s. It means Pepsi’s cost will increase and EBIT or Net Income will decrease. And then we calculate Net Income/Employee. It will show how much net income is earned by a employee.
includes all the services related to advertisement, for example, a company can prepare a show host or a few models for media screen.
Broadcasting Process
There are two types of local cable TV stations, so-called System Operators; one is subsidiary SO and the other is partial ownership SO. The difference of the two is that the relationship between home-shopping companies is stronger for the
brand evolution when the company use viral advertisement to clarify their brand message so that it is more understandable to consumers and/or partners.
the Dove advertising message :
It's not soap. It's a beauty bar.
Unilever downsized from 1,600 brands to 400 in 2002 , nominating Dove to be one of its master brands.
Dove's products include: antiperspirants/deodorants, body washes, beauty
So Nike is recognized as the best brand by many institutions.
Nike is providing the best product that is appropriate for the people level. Also, they support the player and exert every effort for the progress of the Korea sports. Every year, including Nike street basketball tournament that fascinates adolescents with new concept and event, through the 'Manchester United premier cup' and 'Nike y