social responsibility has been discussed for many times at many international meetings, but its formal definition is still without any agreements. For two typical examples, the EU defined CSR as: the enterprise is based on the resources which integrate the society and environment closely to their business operations, as well as to the interaction of the stakeholders. U.S. authority "The organiza
Social Council)에 의해 UN헌장 제71조에 협의적 지위(Consultative status)가 규정되었다.
Salamon은 NGO가 20세기 후반에 하나의 전지구적 현상으로 발전된 것은 복지국가의 위기, 발전의 위기, 환경의 위기, 사회주의의 위기 등 4대 위기와 경제성장률의 상승, 정보통신기술의 발전 등 2대 발전적 요소가 NGO의 성장
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
On July 27, 1994, the U.S. Department of Justice, Antitrust Division filed a Competitive Impact Statement that said, in part: "Beginning in 1988, and continuing until July 15, 1994, Microsoft induced many OEMs to execute anticompetitive "per processor" licenses. Under a per processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whethe
Religious NGO
Protestantism NGO - Food For the Hungry
Who are they?
Food for the Hungry is a Christian Non-Government Organization
Food for the Hungry reflect the love of Christ in short-term Emergency relief and long-term work to end world hunger.
They walk with churches, leaders and families in overcoming all forms of human poverty by living in healthy relationship with God
1)Vision