THE CONCEPT OF MANUFACTURING STRATEGY
제조전략의 개념
전략이라는 단어는 지난 몇 년간 너무나 광범위하게 사용되어서 실제 경영활동에 적용할 때 그 단어만의 고유함이나 본래의 뜻을 많이 잃었다. 하지만, 경영환경에 있어서 전략이라는 용어를 사용할 때는 기본적인 몇 가지 특징들이 내재되어 있다. 그
2. Inhibition
ⓓ sets of defenses to protect one's ego
○ Meaningful L acquisition involves some degree of identity conflict
○ It is related to "Self-esteem" (Self-esteem↑ Inhibition↓)
Inhibition이란 자신의 ego를 보호하기 위한 방어기제(defenses)를 지칭하는데, 자신의 신념이나 느낌이 쉽게 깨지기 쉬운 청소년기에 많이 형
strategies that address unique features of the Korean internet market in order to improve Google’s performance in Korea. In order to do so, we will analyze situational factors of Korean internet market, clarify Google Korea’s SWOT and re-define a broader group of target consumers. Finally, we will derive a successful marketing mix with detailed positioning plan.
III. Situational Analysis:
3G Market Share (Apr. 2008)
3G : The third generation of mobile phone standards and technology, superseding 2G allowing faster speed of data transaction.
SWOT Analysis
Problem Recognition
- SWOT Analysis
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Solution①
Brand image Advertisement
Brand image advertisement launching
- Image oriented strategy
Solution②
Newly launched 3G service of LG Telecom
oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and env